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Read more newsThursday, 20 May 2021
Wondering how to mount a multi-channel campaign without having to become a digital marketing expert? How about using a program from the US Postal Service that's got multi-channel already built in? The Informed Delivery (ID) program from the USPS is a successful, no-charge offering that is becoming popular among marketers as the subscriber base grows. At this writing, nearly 40 million individuals have signed up for the program. Direct mail marketers can take advantage of this program to increase the impressions for their materials instantly–at no extra charge! CLICK HERE to download the US Postal Service's current ID subscriber statistics by zip code. From Direct Mail to Email-AutomaticallyEvery morning, ID subscribers receive emails containing images of the letter-size mail their m…
Read more »Wednesday, 03 March 2021
Today’s marketing plans are “web-centric.” Plans are written with a company’s website as the central media, where companies communicate benefits and information. Before the dominance of the internet, a company’s printed brochure often served as that central point of information. It conveyed brand, specifications, locations, features, benefits, and corporate stability—an 8 ½ x 11” website you can put in your pocket or pin on a corkboard. Today, printed or posted brochures can strengthen the marketing effectiveness of an organization’s website by following best practices and guidelines. Brochures are a convenient mechanism that encourages prospects to take the next step in the buying process. Value of Brochures An “ove…
Read more »Thursday, 28 January 2021
Direct mail has always been an effective strategy for marketers, even though sometimes it gets dismissed as an imprecise approach. That’s especially true when a spray and pray tactic – hitting as many recipients as possible indiscriminately and hoping for the best – generates unimpressive response rates. Today’s targeting tools and printing technologies have refined the way marketers deploy direct mail campaigns. They’re now able to hit the right prospects with relevant messages that boost engagement. This approach may reach fewer prospects, but the prospects are far more promising. It’s better to approach 500 qualified clients with an effective piece rather than blitz 5,000 random people and pray enough of them respond. You can channel the money saved …
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